Architecture of Fundraising Transformation for Zakat Institutions: A Path to Unlock The Potential of Zakat Collection

Abstract

Indonesia has significant zakat potential, yet its realization remains low despite the growth of zakat collection institutions. Contributing factors include low zakat literacy and inclusion, economic challenges among zakat payers, and institutional fundraising limitations. This study aims to guide philanthropic institutions in transforming fundraising practices to enhance zakat collection. Using qualitative methods, data were analyzed through the 5 Whys framework and PPT framework principles. The findings highlight the need for transformation across three areas: human resources, infrastructure, and processes, each aligned with institutional roadmaps and values. This research provides a practical framework for improving fundraising effectiveness and zakat collection performance in Indonesia.