Zakat, Infaq, Shodaqoh (ZIS) Fundraising Strategy Through Fairytale Safari at LAZNAS Yatim Mandiri Kediri Branch

Abstract

The possible value of zakat, infaq, and shodaqoh in Indonesia has attracted a lot of interest lately. However one of the several difficulties the ZIS fundraising faces is public ignorance about the significance of zakat. To counter this, LAZNAS Yatim Mandiri Kediri developed the safari da'wah program as a unique and effective means of gathering ZIS money while teaching young people about humanitarian and religious principles. By use of a fairytale safari in Yatim Mandiri Kediri, this study seeks to investigate the development, execution, and assessment of the ZIS fundraising strategy. This study employs a qualitative methodology with documentation, observations, and interviews as means of data collection. To verify their authenticity, the gathered data underwent a process of condensation, presentation, and triangulated drawing of conclusions. According to the report, 1) Fairytale Safari for fundraising calls for cooperation with the Kediri City Education Office, choosing schools, and enabling donors via QRIS and account systems, 2) Program implementation calls for proposals, time, infaq gathering, certificate issuing, and documentation, and 3) Monthly evaluations help to find areas for improvement in program efficacy.